The cold snap proved one thing, apart from the obvious ineptitude of the British to cope with a little bit of snow & ice, & that is just how important it is these days to have a means of publishing school closure news information online quickly. Very quickly. Why? The snow hit our region Monday & Tuesday night, 4th/5th Jan.
Take a look at the spike in the stats for that week, it certainly shows just where our parents went looking for information. Right on our doorstep!:
Bideford College Online Homepage (Above)
Our online news page took a bit of a pounding too. If anyone ever tells me ”No parents ever look at our website” again, I think I’ll just let the numbers do the talking.
After last years snow induced closures we decided to change the way we published ‘Important Closure Information’ & we now have a pre-prepared ‘Emergency Page’ that’s easy to update (By myself or members of SMT) as well as the new WordPress powered ’News Blog’. Both ways enable us to have a pretty quick response time once the decision to close has been made. You can now follow the College on Twitter too, Usually we try to get info online within 5 minutes of the decision being made.
Our parental audience is obviously out there, hungry for information so it only makes sense to give them what they need.